Daily Dose

From Beauty and the Book: Fine Editions and Cultural Distinction in America, by Megan L. Benton

EVEN

"Even bibliophiles sometimes scorned bookmaking that seemed to have lost all connection to its ostensible purpose.  In 1927 Frederic Warde forswore the superficialities he saw in American fine printing that diverted typographic talents toward gimmickry: 'No pastries, jacks-in-the-box, no whimsical tricks, no paper flowers, no graveyard decorations: I am sick of them.  I want to see examples of typography in which the types have been used almost as effectively for their purpose as are the little wheels in a Swiss watch.'"

From Chapter 4, Gilded Goblets, Strategies of Fine Design