Daily Dose

From The Elements of Style, by William Strunk Jr. and E. B. White

COLLOQUIALISMS

"If you use a colloquialism or a slang word or phrase, simply use it; do not draw attention to it by enclosing it in quotation marks.  To do so is to put on airs, as though you were inviting the reader to join you in a select society of those who know better."

From III A Few Matters of Form