A bit of the ol' improvisation can be required when looking to promote an event from scratch. We got our stock of Mark Twain's Autobiography, Volume 1, well in advance of our upcoming reading in the bookstore where I work. With the months of press and reviews the book has received, I don't know that we had to do much more to draw our customers' attention, beyond making a great stack thereof. But our upcoming reading of extracts from The Diaries of Adam & Eve needed some attention too. The rather grand poster of Mr. Twain we had in duplicate from the publisher of his "new" book. Dear S., a coworker at the store, added the the text, with the author inviting folks to join us November 16th, at 7PM for our reading. Clever lad, is our S.
Made us another one with the second poster. This one we've slipped into the window next to authorized promotions for upcoming author appearances. Don't know how long this one will last in it's present position, but for the time being at least, passersby might actually glance Mark's way and be arrested just long enough to see the details -- though one can't in this photo -- and maybe even come in, come the 16th, and join us.
We do what we can, as best we can. Remains to be seen if the poster stays in the window for long, or if anyone comes. Here's hoping.
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